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Van Houtte to a secondary major investor, Adrian Cheng of C Ventures. “Alexandra’s business plan immediately made sense to me,” Ms. Busquets said. The business does not have a subscription fee, nor does it have advertising. It generates cash from its roughly 25,000 users (who use the site roughly three times a week) in four ways. There is a consulting arm for brands on digital and social media growth, and a fast-growing shopping component that allows for purchase of featured looks via affiliated links. More meaningful, however, is that smaller